Strategy and Planning|
to strategy concepts alters the way one looks at businesses. Strategic thinking
involves a comprehensive analysis of a business in relation to its industry, its
competitors and the business environment in both the short and the long term.
strategy is a companys plan to achieve its goals.
managements often do not know clearly what they want or how theyll get there.
For example, if the question posed is which way do I go from here and the answer
is it depends on where you want to go, then if the resulting answer is I dont
really care then the ultimate conversation finisher could be then it does not
matter which way you go.
need carefully thought-out plans strategic plans or inevitably they will become
victims of the market-place as opposed to the victors who shape it.
plans cannot be formed in a vacuum; they must fit organisations just as marketing
plans must be suited to products.
planning is essentially characterised by two separate stages -- formation and
is the optimum point at which to introduce the seven S model:
organisations ability to change can be measured and each of the "S"
factors should be able to complement each of the others in a perfect organisation.
is essentially no different from a marketing plan, which should be internally
consistent and mutually supportive.
seven "S" models is a helpful tool to organise ones thoughts in
order to define and effectively attack complicated problems.
corporations structure affects its strategic planning and its ability to
change. A companys structure may have a customer or a geographic focus.
For example. if a company decides to alter its strategy to become more responsive
to its customers it may need to adopt a customer structure, which will channel
all the skills of a company to meet customers specific needs.
procedures, both formal and informal, by which a company operates, are known as
the systems of a company. When a company confronts a major challenge in the market
place, management must have detailed data about its operations, customers, and
competition to determine the gravity of the situation. Market research and sales
tracking systems give information about the customers while competitive intelligence
systems give an insight into what other companies are up to.
skills imparted by the employees into the business have to be judged by the employer
at the point of the interview so that the necessary improvements can be made to
no people, theres no company .The human resources system, which includes
appraisals, training, wages, and intangibles such as employee motivation, morale
and attitude. With a motivated workforce, companies are able to adapt and compete.
This is an essential factor however, because without employee co-operation a company
will not have the ability to succeed.
refers to the actions that a company plans in response to or in anticipation of
changes in its external environment, its customers and its competitors.
or style is the aggregate of behaviours, thoughts, beliefs and symbols that are
conveyed to people throughout an organisation over time.
are often mentioned when companies speak about their goals. A mission statement
should be a short and concise statement of goals and priorities and not long,
bland and tedious documents.
summary, properly followed the seven "S" formulae could mean the difference
between a business being successful or not. Use this as a checklist from time
to time to keep the business on a true path.
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