the worlds leading international mobile communications company, has fully
arrived in India. Vodafone Essar announced today that the Vodafone brand will
be launched in India from 21st September onwards.
popular and endearing brand, Hutch, will be transitioned to Vodafone across India.
This marks a significant chapter in the evolution of Vodafone as a dynamic and
ever-growing brand. The brand change over the next few weeks will be unveiled
nationally through a high profile campaign covering all important media.
the worlds leading mobile telecommunication company, completed the acquisition
of Hutchison Essar in May 2007 and the company was formally renamed Vodafone Essar
in July 2007.
Ghosh, Managing Director, Vodafone Essar, said Weve had a great innings
as Hutch in India and today marks a new beginning for us. Not as a departure from
the fundamentals that created Hutch, but an acceleration into the future with
Vodafones global expertise.
Nagpal, Marketing and New Business Director, Vodafone Essar, said, This
transition is probably the largest brand change ever undertaken in this country
and arguably as big as any in the world. It is even larger than our own previous
brand transitions as it touches over 35 million customers, across 400,000 shops
and thousands of our own and our business associates employees.
Vodafone mission is to be the communications leader in an increasingly connected
world enriching customers lives, helping individuals, businesses
and communities be more connected by delivering their total communication needs.
logo is a true representation of that belief - The start of a new conversation,
a trigger, a catalyst, a mark of true pioneering.
Vodafone Essar Limited
Essar in India is a subsidiary of Vodafone Group Plc and commenced operations
in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for
Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of Indias
mobile customer base, with over 34.1 million customers*.
the years, Vodafone Essar, under the Hutch brand, has been named the Most
Respected Telecom Company, the Best Mobile Service in the country
and the Most Creative and Most Effective Advertiser of the Year.
is the worlds leading international mobile communications company. It now
has operations in 25 countries across 5 continents and 40 partner networks with
over 200 million customers worldwide. Vodafone has partnered with the Essar Group
as its principal joint venture partner for the Indian market.
Essar Group is one of Indias largest corporate houses with interests spanning
the manufacturing and service sectors like Steel, Oil & Gas, Power, Telecom
& BPO, Shipping & Logistics and Engineering & Constructions. The Group
has an asset base of over Rs.200 billion (US$ 4.9 billion) and employs over 4000
from Cellular Operators Association of India, August 31, 2007